Senior copywriting and content strategy
for crypto brands
Turn your LinkedIn into your
most valuable lead channel
8+ Years writing for crypto projects.
What have you got for me?
8+ Years writing for crypto projects.
What have you got for me?
Trusted by Teams
Across Crypto
Hiring a good crypto writer
should be easy.
You don't need to hold my hand. Just tell me what the work is, and I'll get it done and delivered on time.
You don't need to hold my hand. Just tell me what the work is, and I'll get it done and delivered on time.
No Onboarding Tax
Brief me on your project, not on crypto or tech stuff.
Senior Judgment
I can make editorial calls without bothering you for every little thing.
Fast without sacrificing voice
I adapt to your brand quickly and ship on tight timelines.
"Val stood out in OKX's Creator Collective for the quality of his content and his character. He's deeply knowledgeable about crypto, shows up reliably, and produces content that's genuinely top notch. He's one of the few creators I'd trust to cover a product accurately and keep the audience hooked."
"Val stood out in OKX's Creator Collective for the quality of his content and his character. He's deeply knowledgeable about crypto, shows up reliably, and produces content that's genuinely top notch. He's one of the few creators I'd trust to cover a product accurately and keep the audience hooked."
Matthew Osofisan
Head of Product Marketing at OKX
Have you been burned before?
Stop me if any of this sounds painfully familiar.
Problem 1
You've been burned by crypto agencies before. They're pricey, and they're more hype than substance.
Problem 2
Too many writers claim to understand your product, and deliver milquetoast work.
Problem 3
You want human writing, but instead you're wondering if what you paid for is AI slop. (It probably is.)
My Method
Here's what works
Here's what works
This is my philosophy to producing great content in an era where AI slop and mediocre writing are pervasive.
This is my philosophy to producing great content in an era where AI slop and mediocre writing are pervasive.
Stories Sell
Tell an AI to share a compelling story. It can't. Human storytelling is now a premium asset.
Write and edit like the ole' days
Make the content exciting and fun to read, but always onbrand.
Let the Data Decide
Data leads the way. We still use SEO and leverage AI where it matters.
Why most founder accounts don't grow
Founders have the ideas. They just never have the time.
Why work with Val?
Why work with Val?
Valerioshi
Writer & Marketer
My work history
Yeeha Games
Head of Content
2022-2023
HODL Content
Crypto Writer
2021-2022
Right Hook Digital
Creative Director
2018-2019
Show all
I understand your world.
I've spent over a decade running marketing and growth for early-stage startups. I've written for dozens of tech brands, including Oberlo and Unbounce. I ran the Freelance Copywriter Collective, the largest community of freelance copywriters online at one point, with 45k+ members, so I know how to convert an audience.
I adapt to your voice, not the other way around.
As Creative Director at one of Australia's largest ecommerce agencies, I oversaw roughly 50 brands. Every brand had its own tone, audience, and personality. I had to inhabit each one completely. That kind of range doesn't come from writing courses. By the time I work with you, the content I write for you will be in your own voice.
I've done it myself on LinkedIn and on X.
I grew my personal LinkedIn account to 2500+ followers, and my X account to 21k+ followers from scratch. I never used a bot or paid for boosting. All growth was organic and included testing content consistently, studying the algorithms, and figuring out what makes people stop scrolling. I can do the same for you.
Growth-driven content, not just good writing.
Many ghostwriters are just that: writers. I'm a marketer with an MA in Writing. Everything I write is designed to build authority, attract the right audience, and turn followers into users.
Detail and quality you can rely on.
I was editor-in-chief at a research editing firm with strict editorial standards. I've helped thousands of researchers get published in their journal of choice. Your content will be tight, on-brand, and always on time.
You get me, not a junior.
Some agencies take your money and hand you off to a junior writer or an intern. When you work with me, you work with me directly.
I understand your world.
I've spent over a decade running marketing and growth for early-stage startups. I've written for dozens of tech brands, including Oberlo and Unbounce. I ran the Freelance Copywriter Collective, the largest community of freelance copywriters online at one point, with 45k+ members, so I know how to convert an audience.
I adapt to your voice, not the other way around.
As Creative Director at one of Australia's largest ecommerce agencies, I oversaw roughly 50 brands. Every brand had its own tone, audience, and personality. I had to inhabit each one completely. That kind of range doesn't come from writing courses. By the time I work with you, the content I write for you will be in your own voice.
I've done it myself on LinkedIn and X.
I grew my personal LinkedIn account to 2500+ followers, and my X account to 21k+ followers from scratch. I never used a bot or paid for boosting. All growth was organic and included testing content consistently, studying the algorithms, and figuring out what makes people stop scrolling. I can do the same for you.
Growth-driven content, not just good writing.
Many ghostwriters are just that: writers. I'm a marketer with an MA in Writing. Everything I write is designed to build authority, attract the right audience, and turn followers into users.
Detail and quality you can rely on.
I was editor-in-chief at a research editing firm with strict editorial standards. I've helped thousands of researchers get published in their journal of choice. Your content will be tight, on-brand, and always on time.
You get me, not a junior.
Some agencies take your money and hand you off to a junior writer or an intern. When you work with me, you work with me directly.
"Val has been producing content for Liquidium for a while now, and the quality has been consistently excellent. He understands our space at a level most writers don't, and that shows in the work: It's accurate and engaging, and it speaks to the right people.
What sets him apart is that he writes with a clear commercial intent. You can tell his goal isn't just to inform, but to drive users to the platform and help grow our business. That's the kind of writer you want representing your brand."
"Val has been producing content for Liquidium for a while now, and the quality has been consistently excellent. He understands our space at a level most writers don't, and that shows in the work: It's accurate and engaging, and it speaks to the right people.
What sets him apart is that he writes with a clear commercial intent. You can tell his goal isn't just to inform, but to drive users to the platform and help grow our business. That's the kind of writer you want representing your brand."
Robin Obermaier
Founder of Liquidium
1. Onboarding
Share any relevant documents and examples of content you like. A short questionnaire covers the rest: your voice, goals, and anything time-sensitive.
2. The Audit
I present my research on your account, your competitors, and your audience, along with a monthly content strategy for how we'll drive growth on your LinkedIn. Can be over a call or chat.
3. Planning for Clarity
I deliver the first 5 posts for your review. We align on voice, tone, and direction in DMs before anything goes live.
4. Execution & Review
Every week, you receive posts for the following week. Your eview, request revisions, and approve. Two rounds included to ensure satisfaction.
5. Report & Reiterate
A weekly performance report lands in your inbox every week: followers gained, impressions, new connections, engagement rate, and what we're doubling down on next.
How It Works
A simple process that leads to actual results
A simple process that leads to actual results
1 – Onboarding
Share any relevant documents and examples of content you like. A short questionnaire covers the rest: your voice, goals, and anything time-sensitive.
2 – The Audit
If you need a marketing strategy, I present my research on your account, your competitors, and your audience, along with the strat. for how we'll drive growth for your business. Can be over a call or chat.
3 – Planning for Clarity
I execute on the strategy and deliver your copy and/or content.
4 – Execution & Review
You review, request revisions, and approve. Two rounds included to ensure satisfaction.
LinkedIn Standard
$2000
/month
Content + Strategy
You
Book a call with me
What's included:
3 posts per week for the whole month
You supply the visuals and post the
provided content
Monthly Strategy
Devised after the Audit Call
Weekly performance report
includes before and after metrics to determine performance
improvements and recommendations
2x Revision Rounds
LinkedIn Elite
$4000
/month
Full Growth Management
You
Book a call with me
Everything in Basic, plus…
5 posts per week for the whole month
You supply some of the visuals
Posting and scheduling
Posting handled for you
Replies
Responses to comments included
2x Revision Rounds
10x outbound connection requests/day
to your ICP
Daily ICP Engagement: Up to
10 comments/day
"Val knows the Bitcoin ecosystem inside out, and it shows. His content is accurate and his audience actually engages with it. If you're looking for a creator who gets Bitcoin and can communicate it clearly, Val is your man."
"Val knows the Bitcoin ecosystem inside out, and it shows. His content is accurate and his audience actually engages with it. If you're looking for a creator who gets Bitcoin and can communicate it clearly, Val is your man."
Jan Smejkal
CSO at Xverse wallet
Samples, Shows, & Media Mentions
Stuff that'll get you to say, "Oh wow! You're so cool."
Stuff that'll get you to say, "Oh wow! You're so cool."
Sample 1
Slide 1 (Cover – big text)
Samples will go here.
Sample 2: Framework Post
This is my 5-step checklist that I now run on every single AI tool before I consider giving it headcount
Most founders I know are still throwing money (and headcount) at every shiny new AI agent that lands in their inbox.
I’ll be the first to admit that I used to do this too.
After wasting funds experimenting with 3 different AI tools that ended up as expensive failures, I now force every tool through this quick filter first.
Moat test
Does this AI tool actually create a real, defensible advantage? Or is it just automating something we could be doing ourselves?Headcount test
Will this truly replace a full-time role, or is it only making the current team marginally faster? (Be brutally honest.)Integration reality check
How many hours of engineering time are we actually signing up for to make this thing work with our current stack? Is the tradeoff between training and integration worth it?ROI deadline
Can we see a clear, measurable impact in under 90 days?Guardrail check
If this tool hallucinates, breaks, or goes down, who owns the risk, and what could be the cost of any potential damage?
If the AI doesn’t pass all 5 steps, it doesn’t get headcount. Simple as that.
We’ve been using this checklist for months, and it’s saved us from multiple costly mistakes.
Founders: What’s one AI tool you gave headcount to that you now regret?
Shows
Sample 3: Profile Rewrite
Shows
Will be here.
Title for portfolio:
Before → After LinkedIn Profile Rewrite (Series A SaaS Founder)
Before (Spec): I took someone's real profile and masked their identity so that I could use it here as a spec.
Headline:
Founder @ Mailor.io | Ex-Google | Building the future of AI Email Marketing
About:
I advise email marketers and agencies on email marketing strategy and deliverability.
In the past, I was cofounder of Jobly, a B2C SaaS for job hunters (acquired in 2015). I was also a database manager at a lead gen SaaS and a full-stack web designer.
After (my rewrite):
Headline: Helping email marketing teams boost deliverability and open rates with AI-assisted email marketing | Founder @ Mailor.io
About:
I help email marketers and agencies fix the one thing most tools ignore:
making sure the email actually lands in the inbox and gets opened.
My background turned out to be perfect for this. At Google, I watched the best teams build systems that scale. After leaving Google, I co-founded Jobly, a B2C SaaS for job seekers, and sold it in 2015. I was also a database manager for a lead gen SaaS, and managed large user lists where I saw how poor data and list hygiene kill inbox placement.
Mailor.io is the culmination of everything I learned: It combines AI-assisted email strategy and deliverability optimization, and is built for teams that can't afford to land in spam.
If you’re running email for a growing SaaS or agency and your open rates or deliverability aren’t where they should be, DM me. I’m here to help.
Media Mentions
Bobby Ong
Cofounder of CoinGecko
